Platform Advanced Analytics

East Africa Time (EAT)

search

quick_reference_all Generate Report

calendar_today

Peak Ad Viewing Hours (EAT)

Hourly engagement distribution for Q4

Prime Time: 19:00 - 21:00
06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 00:00

User Retention Rate

6-month cohort analysis

68.4%

+4.2% vs prev period

MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6

Reward Conversion Funnel

Ad Impressions 2.4M
Engagement (Watches) 1.1M
46% CR
Points Earned 840k
76% CR
Redemptions (KES) 210k
25% CR

Brand Distribution Report

Performance breakdown by merchant

Brand Name Total Reach Engagement Rate Points Issued Value (KES) Action
KK
Kevian Kenya
452,102
82%
1.2M KES 3.4M
BA
Bidco Africa
318,450
65%
840K KES 2.1M