Platform Advanced Analytics
East Africa Time (EAT)
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Peak Ad Viewing Hours (EAT)
Hourly engagement distribution for Q4
Prime Time: 19:00 - 21:00
06:00
08:00
10:00
12:00
14:00
16:00
18:00
20:00
22:00
00:00
User Retention Rate
6-month cohort analysis
68.4%
+4.2% vs prev period
MONTH 1
MONTH 2
MONTH 3
MONTH 4
MONTH 5
MONTH 6
Reward Conversion Funnel
Ad Impressions
2.4M
Engagement (Watches)
1.1M
46% CR
Points Earned
840k
76% CR
Redemptions (KES)
210k
25% CR
Brand Distribution Report
Performance breakdown by merchant
| Brand Name | Total Reach | Engagement Rate | Points Issued | Value (KES) | Action |
|---|---|---|---|---|---|
|
KK
Kevian Kenya
|
452,102 |
|
1.2M | KES 3.4M | |
|
BA
Bidco Africa
|
318,450 |
|
840K | KES 2.1M |